Years.
Tail-ored to suit your dogs needs.
Scope of Work: Full Logo Suite, Brand Assets, Illustrations, Packaging Design, Digital Assets
Industry: Pets
Vibe: Playful, approachable, knowledgeable, healthy, modern, happy
Years is a dog food subscription brand with a goal of helping your dog live a longer, healthier and happier life. All achieved through breed specific tailored nutrition.
They needed a unique brand identity that reflected their health claims and the science behind their doggy meals. All whilst still being playful and enticing to doggy owners and illustrating the premium quality of the service.
Brand Goal
To create a brand identity that embodies the playful joy of pet ownership while fostering trust and promoting the use of natural ingredients among its customers.
Design Notes
The new identity features a serif font with a playful dog tail seamlessly integrated into the ‘Y’ of "years," striking a balance between a fun and health-conscious brand image. Hand-drawn pet illustrations were also developed and combined with various textures and plant elements to further emphasise the brand’s commitment to natural ingredients and playful charm.
