Centurion Selection.
Building better futures.
Scope of Work: Full Logo Suite, Brand Assets, Website Design, Social Media Templates, Branded Collateral, Super Bowl Activation Campaign
Industry: Construction Recruitment
Vibe: Professional, forward-thinking, supportive, approachable, knowledgeable
Centurion Selection is a full-service recruitment agency, specialising in head hunting talent for the property and construction sector.
Growing rapidly from one office in Houston, Texas, to four across the US and the UK, cemented them as a specialist recruiter within their industry. However, their branding felt tired, lacked consistency across all platforms and their website wasn't user friendly for their clients and candidates alike. All of which needed to be readdressed to reflect their professionalism and create foundations for their future growth.
Brand Goal
Establish a distinctive and modern visual identity that highlights the company’s expertise in construction recruitment, builds trust and professionalism, and ensures a unique, ownable presence to differentiate them in a competitive market.
Design Notes
The new forward-facing identity helped Centurion Selection stand out in a competitive market by creating a more distinctive and ownable brand presence. To emphasise their specialisation in construction recruitment, the branding incorporated zoomed-in imagery of building materials and design features, establishing a strong industry connection. Additionally, vector building blocks were used to introduce vibrant pops of colour and were seamlessly integrated into animations, adding a dynamic and modern touch.
